The Pet Food Market Is Booming, And The Pet Snack Market Has Declined With The Cat Snack Market, But The Cat Snack Market Has Developed Well In Tmall, With a Sales Growth Rate Of 21%. Whether Cat Snacks Are Healthy Is The Main Factor For Consumers, Followed By Food Parallelism, And The Priority Of Packaging Is Not High. Compared With Traditional Snacks, Consumers Put Forward New Expectations For Product Form, Raw Materials, Product Effects, And Packaging, And Creatively Propose a Combination Of Multiple Scenarios From The Perspective Of Cross -Product.
1. Canned Cat
Canned Cats Are The Main Force Of The Cat Snack Market. The Main Difference Between Products From The Public To High -End Is Meat Content And Meat Types.
2. Cat Frozen And Dry
The Development Of Cat Frozen And Dryness Is Bright, And Its Growth Rate Is Higher Than The Overall Cat Snacks. The Products Are Mainly Affordable In The Mass Market, While The High -End Market Emphasizes Raw Materials And Technology.
3. Cat Strip
Cat Categories Are Growing Steadily. Different Levels Of Cat Markets Are Not Different From Fresh Meat Raw Materials, But Higher -End Markets Will Emphasize Clean Formula And Cooking Technology.
Catal Snack Consumer Portrait Portrait And Demand
1. Cat Snack Crowd Portrait Portrait
Cat Snacks Are Mostly Young Women Living In First -Tier And Second -Tier Cities, Of Which New White -Collar Workers Are More Prominent.
2. Factors Of Consumers Of Different Categories
Whether Cat Snacks Are Healthy Are The Most Concerned Factor For Consumers. Following The Palatability Of Food, The Priority Of Packaging Is Not High.
3. Reasons For Purchase
Consumers Are Most Commonly Used For Cat Snacks To Reward Or Compensate For Cats.
4. Increase The Factor Of Brand Trust
When Choosing a Brand, The Young Pet Owner Trusts The Recommendation Of Friends, And The Older Pet Owner Is More Accustomed To Searching For Research By Himself.
The Four Major Trends Of Cat Snacks And Foods
1. Snack Staple Food
The Raw Materials And Processes Of Cat Snacks Are Gradually Closer To The Staple Food Level. The Nutrition Of Cat Snacks Is The Most Important Element Of Consumers. Protein And Pure Meat Are Also Popular. Snack Products Tend To Staple Food. The Feeding Frequency Is High, And 30 % Of Consumers Feed Cat Snacks Every Day.
2. Snack Health
Whether Cat Snacks Are Healthy Is The Primary Factor When Consumers Buy. Among All Kinds Of Cat Snacks, More And More Emphasis On “0″ Adds; When Buying Cat Snacks, Whether The Formula And Raw Materials Are Cleaned Into Top Factor; Consumers Are Also More Interested In All Kinds Of Healthy Cat Snacks.
3. Various Morphology
The Snack Carries The Needs Of Interacting With Cats, And Consumers Are Willing To Try a Variety Of Snack Forms To Better Interact With Cats; More And More Pet Owners Treat Cats As “Hairy Children”, So People’s Food Demand Is Also Applicable To Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As Cats, Such As : Birthday Cake, Cheese Stick, Etc.; The Deliciousness And Playability Of Snacks Have Attracted The Attention Of Consumers At The Same Time, Such As: Funny Cat Stick+Snacks.
4. Small Product Specifications
Consumers Tend To Make Early Adopters In Snacks And Buy Small Specifications Of Various Flavors. Consumers Start To Choose Large -Scale Grain, But Let Cats Try More Taste Snacks. Entering The Main Grain; Used To Enhance Daily Interaction, And Also Supplements Cats. Multiple Scenes And Demands Make Consumers Tend To Try More Snacks.
Post time: Feb-02-2023